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Keep it Under 15 Characters
Shorter domains are easier to remember, faster to type, and look cleaner in marketing materials. Under 12 is ideal.
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No Hyphens or Numbers
Hyphens and numbers cause confusion when sharing verbally. "elite-engines.com" becomes "elite hyphen engines dot com" — avoid this.
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.com Still Wins
.com is the default extension people type. If the .com is taken, buy it AND a .io or .co. Never let competitors grab the .com of your brand.
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Say It Out Loud First
Before buying, say your domain out loud 10 times. If it sounds unclear or awkward spoken, it will confuse customers. Audio clarity matters.
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Check Social Handles First
Before buying the domain, search Instagram, Twitter and YouTube for the same name. Consistent branding across all platforms is crucial.
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Buy Multiple Extensions
If your brand name matters, buy .com, .net and .co versions. Costs under $30/year total. Protects your brand from competitors and typosquatters.
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Avoid Trademarked Words
Never include brand names like Google, Amazon, Apple, Nike in your domain. This is a trademark violation and you will lose the domain.
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Keyword Domains Still Work
For affiliate review sites and blogs, keyword-rich domains like "bestdogtraining.com" still rank well on Google and instantly communicate purpose.